The Batavierhuis in the Coolhaven area of Rotterdam proves to be a very suitable place to organize the celebration, since it is one of the places where many of the artists from the area are meeting, engaging and collaborating in many artful ways. Three groups that do fall under the SONNA umbrella have been booked to perform their newest music to the audience, although this evening served another purpose as well: strengthen the unity of the international SONNA community as a whole, and encouraging everyone involved to engage and intensifying connections. Sanne makes it very clear, SONNA is not only a label for adventurous yet tranquil music from all over the world… It's a community, an alliance for truth and happiness, engagement, love and nature.
After a long English-spoken introduction by Sanne Rambags to explain her goals, it’s time for Paloma (full name: Paloma Lázaro Arteaga) from Spain, previewing material from her forthcoming album Ritual, which is scheduled for release in March 2023. The project is described being ‘an ode to the ancestors, to the primitive, to nature, to all that we seem to have forgotten, but that is deeply rooted within us. We need to go get back to music as the living memory of our ancestors, as a force that unite us in the deepest level. Ritual as a bridge between our world and other universes. Music as the way to cross that bridge, to surrender, to discover who we are.’ Paloma accompanies her haunting, emotional voice on soft percussions and piano. Her music combines worlds of soul, intimacy, melancholy, vulnerability and nature, all presented in the form of beautiful chords and rich melodies. Afterwards, we share our feelings about Spanish singer Sílvia Pérez Cruz, who Paloma -just as we thought- considers to be one of her greatest sources of inspiration.
MEREL VAN HOEK
The next project to perform is Merel van Hoek on electric guitars and effects, joined by Mink Steekelenburg on synthesizers. The type of music that we can expect on her forthcoming album (Spring 2023) is poorly labeled ‘neoclassical pop.’ Ignoring these silly, industrialized categorizations, we rather make up our own mind while been taken on a journey of wonderful, melancholic, ethereal landscapes. The repetition of chords, and soothing synth-basses and pads, are providing a mantra-esque atmosphere, effortlessly achieving a comforting cadence which is easy to enjoy.
Before the last performance of tonight, a very nice and insightful presentation on Data & Analytics is being provided by Pieter Rambags, a professional data specialist, innovator and business developer, father of Sanne and incubator with SONNA Records, explaining how useful web analytics can be for artists, to get a better understanding of their audience’s behavior, online engagement and awareness levels, to improve the effectivity of their promotion activities. It is one of the Unique Selling Points of SONNA Records, that this kind of knowledge is being shared with the members of its community.